My name is Sandra, and together with my partner Leen, we provide our customers with the most colorful, high-quality towels and beach towels. I grew up in a small seaside village and have always loved the beach, the sea, and the dunes. In 2010, I met Leen, and we shared a dream of traveling together, which led to the idea of working together. With my experience in consulting and sales and his experience in real-world production and logistics, we embraced the challenge of venturing into the online world. This led to the birth of online stores specializing in beach towels and hand towels.
The customer is central
Launching our online stores was incredibly exciting because we had no idea how it all worked. We now know it's not all that different from the "real" world. Customers still value advice, knowledge, and personal attention. So, we started our online stores with the customer's perspective, and that's still what matters to us. Leen comes from the promotional world, has extensive product knowledge, and is exceptionally creative. He made it possible to transform a "simple" piece of terry cloth into unique, personalized towels under the label S< (Sandra & Leen Towels ;)).
Our vision
Thanks to our partnership, we've become a major player in the online towel and beach towel market, and we're proud of that! We've since built strong relationships with manufacturers in Portugal and Turkey. Every day, we do everything we can to delight you, our customer. Our S< products are carefully crafted and packaged to deliver a truly special "gift" to your home. Our strength lies in the short lines of communication within our company, which allows us to provide personalized attention to both consumers and businesses. We continue to enjoy working together to make our dreams come true!
And from the end of 2021, expanded with a webshop for sweaters and hoodies with a name